DENVER— The Red Angus Association of America (RAAA) has named Luke Bolin as its new director of communications, bringing extensive experience in agricultural communications, creative services and team leadership to RAAA’s staff.

In this role, Bolin will lead RAAA’s communications strategy across print, digital and social platforms, working closely with staff, leadership and members to strengthen the association’s brand presence and enhance member engagement. He will oversee content development, design, messaging and marketing support for key programs and initiatives that advance Red Angus cattle and Red Angus-influenced genetics in the beef industry.

“Luke brings tremendous experience in communications and graphic design that will complement the ongoing efforts of the RAAA communications team,” said Greg Ruehle, RAAA executive vice president. “I look forward to seeing his leadership reflected in a refreshed visual identity that further increases Red Angus visibility and acceptance across the beef industry.”

Bolin resides in Arkansas and is a graduate of the University of Arkansas, where he developed the foundation for his career in agricultural communications and creative services. Before joining RAAA, he spent more than 10 years in a leadership role with Sullivan Supply, where he significantly grew the communications department and helped elevate the organization’s visual and digital presence. His background includes graphic and brand design, content development and building communication strategies that resonate across diverse audiences.

“Luke is a talented, visionary and creative professional who comes to us with years of industry experience,” said Halla Ramsey, RAAA executive director of operations. “We are excited to leverage his graphic design expertise to elevate the Red Angus breed and his leadership skills to guide our communications team into new areas of growth and impact. The association’s strategic plan will serve as his compass as he brings fresh perspective, innovation and momentum to RAAA.”

Throughout his career, Bolin has worked within the livestock and agriculture sectors, combining creative talent with practical industry knowledge. His experience building and managing high-performing creative teams, developing integrated campaigns and supporting producer-focused organizations positions him well to serve RAAA’s membership and stakeholders.

“I’m excited to step into the role of director of communications for the RAAA at such a great time for the breed and the organization,” Bolin said. “Red Angus has an incredible story to tell, and I’m grateful for the opportunity to help share it through clear, consistent and thoughtful communication. I look forward to working closely with our members and team to build a communications program that strengthens connections, encourages engagement and supports the long-term success of Red Angus.”

As director of communications, Bolin will support RAAA’s ongoing efforts to provide strong, consistent messaging around its value-added programs, breed improvement tools and member services, while showcasing the strengths of Red Angus cattle throughout the beef supply chain.

For more information about RAAA or marketing programs for Red Angus-influenced cattle, visit RedAngus.org.