Dr. Lance Bauer announced as BBU Executive Vice President

Dr. Lance Bauer has been announced as the Beefmaster Breeder United (BBU) Executive Vice-President.

Lance Bauer grew up in the Texas Hill Country, where his family raised commercial cattle and sheep. He attended Texas A&M University and obtained a bachelor’s degree in animal science and a doctoral degree in animal breeding and genetics, during which time he also started working with BBU as the Western States Field Representative. His dissertation focused on the correlation and correspondence of fertility, feed efficiency, growth and carcass traits in Beefmaster cattle. Dr. Bauer was promoted to BBU Director of Breed Improvement in 2018 and has overseen genetic evaluations and worked on promoting the genetic advancement of the breed. In August 2024, he was named executive vice president.

“I am excited and honored to serve BBU in this capacity. I look forward to the continued growth and improvement of the Beefmaster breed. We are in a great position to keep the breed on an upward trajectory and as long as we all work together, the best is yet to come for BBU.” – Dr. Bauer

Paul Maulsby named as ABBA Executive Vice President

Paul Maulsby has taken the reins as executive vice president of the American Brahman Breeders Association (ABBA) 

His journey in the cattle industry began on his family’s commercial ranch in the high sierras of New Mexico. He furthered his knowledge with a degree in animal science and a minor in business from Oklahoma State University, where he excelled in livestock and meats judging.

After graduation, Maulsby managed a purebred and commercial cattle operation, transforming it into a nationally competitive program. Later, he served as the Texas A&M University Director of Beef Cattle Operations, where he managed herds, taught undergraduates, organized major programs and completed a master’s degree focusing on stress in Bos Indicus cross cattle. 

In addition to his roles at Texas A&M, he has also been involved with the Texas Junior Livestock Association, overseeing membership, programs, and shows. Throughout his career, he has maintained a consulting business that has guided numerous commercial and purebred operations to success.

Maulsby has judged Brahman shows across the U.S. for over 20 years, including the International Brahman Show. 

“The more I learned, the more I admired their quality and importance,” he shares. “I’m excited to be a part of this breed’s future and to help shape its impact. Brahman cattle create the ultimate crossbreed female of the south and deliver high-performing offspring that make a difference for producer.,”